Inikozen's Brain Dumps 🧠

The Big Social Media Smash!

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Last year, I promised myself that I would find a way to curb my social media usage. I decided to embark on a one-year project to completely remove these platforms from my life.

I called this project "The Big Social Media Smash!" Don't ask me why I named it like that—I just wanted to! 🤣


Why I Felt the Need to Change?


What are the steps I did?

Step 1: I've read books about how social media platforms makes us addicted

My Reading List:

Note: Even if it's really not about social media platforms, I added 'Dopamine Nation' because it gives good info about how our dopamine system works, and what are the right steps to do to have a stable dopamine baseline.


Step 2: I Identify My Own Triggers

By understanding my personal triggers, I slowly made it much harder for tech companies to pull me back in. While I had many triggers, these were the primary ones that used to keep me stuck:


Trigger #1: I felt that posting on social media is a way to express myself

I used to think posting on social media was the best way to express myself and get discovered as a content creator. However, the books I read made me realize that social media companies exploit the dream of being seen just to drive addiction—and I didn't want to be a part of that cycle anymore.


Trigger #2: I use social media to know the things happening around me

I thought being on social media meant staying well-informed. In reality, everything I saw was specially curated by an algorithm designed to keep me on the platform longer than intended.


Trigger #3: Boredom and Automatic Behavior

The scariest part was how unconsciously I opened these apps. Whenever I got bored, my fingers did the work for me without me even thinking. The moment I saw the Facebook, Instagram, or TikTok logo, I would immediately tap it.


What's the result of my 1 year project?

Now that it is July 2026, I can proudly say that I have successfully achieved my goals! I no longer feel the urge to be on social media! Looking back, I realize I never really needed those platforms anyway. Here are the benefits I’ve experienced:

P.S: I took that photo on Starbucks - Boracay. Just want to include that photo as a 'snippet' of my life. 🤣 That's all!